What are some of the unique features of e-commerce technology?


The unique features of e-commerce technology include:



• Ubiquity: It is available just about everywhere and at all times.

• Global Reach: the potential market size is roughly equal to the size of the online population of the world.

• Universal standards: The technical standards of the Internet, and therefore of conducting e-commerce, are shared by all of the nations in the world.

• Richness: Information that is complex and content-rich can be delivered without sacrificing reach.

• Interactivity: E-commerce technologies allow two-way communication between the merchant and the consumer.

• Information density: The total amount and quality of information available to all market participants is vastly increased and is cheaper to deliver.

• Personalization/Customization: E-commerce technologies enable merchants to target their marketing messages to a person’s name, interests, and past purchases. They allow a merchant to change the product or service to suit the purchasing behavior and preferences of a consumer.

• Social technology: User content generation and social networking technologies

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