What are the eight most important factors impacting Web site design, and how do they affect a site’s operation?

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The eight most important factors impacting Web site design are:

a. Functionality: The site must have pages that load quickly, perform correctly, and send the user to the requested information about the product offerings.

b. Informational: The site must have links that the customer can find easily in order to obtain information about the company and the products it offers.

c. Ease of use: The site must have a simple foolproof navigation scheme.

d. Redundant navigation: The site must have alternative paths to reach the same content.

e. Ease of purchase: There should be no more than one or two clicks required for the purchasing procedure.

f. Multi-browser functionality: The site should work with popular browsers.

g. Simple graphics: The site should not use distracting graphics and/or sounds that the user cannot control.

h. Legible text: The site should avoid the use of backgrounds that distort text or make it difficult to read.


Failure to pay attention to these factors will adversely affect the operation of a site because users will find the site frustrating to navigate and view, they will have difficulty obtaining information about the products and they will determine that making a purchase will be far too complicated

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