Short note on online advertising./Advantages of Online Advertising/Disadvantages of Online Advertising

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 With online advertising, it's theoretically possible to charge every customer a different price. Theoretically, online advertising can personalize every ad message to precisely fit the needs, interests, and values of each consumer. In practice, as we all know from spam and constant exposure to pop-up ads that are of little interest, the reality is very different. Online advertisements also provide greater opportunities for interactivity two-way communication between advertisers and potential customers. We examine the costs and benefits of online advertising as well as research on its effectiveness


Advantages of Online Advertising

Online advertising has both advantages and disadvantages when compared to advertising in traditional media, such as television, radio, and print (magazines and newspapers). 

One big advantage for online advertising is that the Internet is where the audience has moved, especially the very desirable 18–34 age group. 

A second big advantage for online advertising is the ability to target ads to individuals and small groups and to track the performance of advertisements in almost real-time.

Disadvantages of Online Advertising

The primary disadvantages of online advertising are concerns about its cost versus its benefits, how to adequately measure its results, and the supply of good venues to display ads. For instance, the owners of Web sites who sell advertising space ("publishers") do not have agreed-upon standards or routine audits to verify their claimed numbers as do traditional media outlets. 



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