What four things must content provider firms do in order to generate meaningful revenues?

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In order to generate meaningful revenues, content provider firms must target a focused audience and provide specialized content for which they are the sole source monopoly. Firms must also cultivate high-perceived net value in consumers so that they believe there is value in obtaining the information instantaneously on the Web. This net value may be derived from the instant availability of the content, the fact that large historical archives can be searched, and/or because the online material can easily be moved into other documents.

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