What would complete content convergence in the entertainment industry look like? Has it occurred?

 

Complete content convergence in the entertainment industry would entail purely digital creation, production, and distribution of content with no use of analog devices or physical products and distribution channels.

 This has not yet occurred. Music is the closest to being transformed— today, the traditional CD album containing 15 songs is becoming a dinosaur, as consumers become more and more familiar with downloading single songs a la carte. Distribution is changing from retail stores selling physical products to Internet delivery and playback on a wide variety of digital devices.

 Marketing and sales have changed as well, with musicians increasingly using the Internet (MySpace and other similar sites) to promote their music.  The changes in the music industry may be a precursor to similar changes in the film and television industries, but as yet, those industries have not yet been transformed. For movies and television, technology convergence has been hampered by the unwillingness of the industry to make its products available on a wide range of Internet-enabled devices, largely because of concerns over piracy. 

From a content standpoint, although there has been a significant process toward digital content creation tools, television and movies are still delivered primarily on analog platforms, with some slow movement toward digital delivery platforms.