Features of Social Marketing.

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 There are four features of social marketing and advertising that are driving its growth:

• Social sign-on: Signing in to various Web sites through social network pages like Facebook. This allows Web sites to receive valuable social profile information from Facebook and use it in their own marketing efforts.


• Collaborative shopping: Creating an environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting. Instead of talking about the weather, friends can chat online about brands, products, and services.


• Network notification: Creating an environment where consumers can share their approval (or disapproval) of products, services, or content, or share their geolocation, perhaps a restaurant or club, with friends. Facebook's ubiquitous "Like" button is an example. Twitter tweets and followers are another examples.


• Social search (recommendation): Enabling an environment where consumers can ask their friends for advice on purchases of products, services, and content. While Google can help you find things, the social search can help you evaluate the quality of things by listening to the evaluations of your friends or their friends. For instance, Amazon's social recommender system can use your Facebook social profile to recommend products.

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