What are the major limitations on the growth of e-commerce? Which is potentially the toughest to overcome?

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One major limitation to the growth of e-commerce is the price of personal computers. Another limitation is the need for many people to learn complicated operating systems, at least in comparison to other technologies such as the television or the telephone. People must also learn a set of sophisticated skills to make effective use of the Internet and e-commerce capabilities. Another limitation is the unlikelihood that the digital shopping experience will ever replace the social and cultural experience that many seek from the traditional shopping environment. Finally, persistent global income inequality will exclude most of the world’s population, who do not and probably will not in the foreseeable future, have access to telephones or PCs. Social and cultural limitations are likely to be tougher to overcome than technological limitations.

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